From beginning to end, the fifteenth edition employs this innovative framework that builds on five major value themes: The text’s customer-value framework ties together key concepts, and enables students to understand that providing value for customers is at the very core of successful marketing. Newly available with the fifteenth edition, the new design MyMarketingLab’s hands-on activities and exercises enable students to better understand and master the course’s core concepts–and the skills required to be successful marketers today.
Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage–from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
These books contain exercises and tutorials to improve your practical skills, at all levels!ĭescription For courses in Principles of Marketing using a comprehensive text Help students learn how to create value and gain loyal customers. Edisi Keduabelas.ĭownload our e book kotler and amstrong jilid 12 eBooks for free and learn more about e book kotler and amstrong jilid 12. Program Formulation and Implementation 75.ĭaftar pustaka.pdf?sequence=9 - Kotler, Philip dan Kevin Len e. Marketing Management 15 Global Edition PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College.
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